I would like to collect a story from you.

There is a brew-ha-ha brewing over at Aubrey Daniels' blog about such things as reward vs reinforcement vs motivation. This got started as Dan Pink's Drive hit bookstores. Aubrey was puzzled over some of Pink's observations.

"Contrary to what Pink asserts in his book, the surprising truth about what motivates us is that reinforcement always works, but not always as it is intended. The science of behavior has validated that fact in thousands of research studies over the last century. You don’t always get more of the behavior you reward, but you always get more of any behavior that is reinforced. That is true today and it was true thousands of years ago. If creative behavior is reinforced, you (the company, the person) will do more of it. Count on it. When work environments are properly arranged to produce positive reinforcers for highly productive, creative outcomes, they always do produce such outcomes."

So, here is the story I would like to collect from you. What reward system have you tried in the past, that produced unintended consequences? Post your story at Ask Tom and then we can kick the can around.

"The difference in the two jobs was night and day," Caitland explained. "The higher paying job had a better title. Managing Director, I think. The other company had lower pay, a lower title, but the work was more interesting, more challenging, in the end, more satisfying."

"What was it about the work that made it more satisfying?" I asked.

"The Managing Director job was just that. I managed and I directed. Actually, it was a glorified supervisor position. Very frustrating. I was supposed to make sure the work got done, but I felt like I was putting my thumb in the dike. I could easily see better ways to achieve the goals, systems that we could create to more effectively solve the same problems over and over. But my boss was resistant. He said that creating those systems would be a waste of time, there were always too many exceptions."

"And why was the other position more satisfying?" I repeated.

"A lot less stress, even though we produced more than double the output of the other company. It's funny, I never fixed a problem while I was there. I only focused on systems. I would fix the system and the system would fix ten problems. We seldom worked overtime, but were much more productive."

"As a manager, if all you can offer is money, what kind of issues do you constantly face? More importantly, if we are trying to get some work done around here, how can we bring out the best in people?" I repeated.

Caitland hesitated. "I guess my experience is from my first few jobs. Money was the only reason I worked. It's how I put myself through school. The only reason I worked was for the money. And if I got a better offer, more money, for another job, I jumped on it."

"Did you ever take a job, based on compensation, that you wished you hadn't taken? Even though the money was better than your previous job?" I pressed.

She nodded her head. "Yes, but, in my mind, I told myself they were paying for a lousy job and that's why the money was better. Funny. They were paying for a lousy job."

"And have you ever taken a job that was so interesting that the money didn't matter?"

Again, Caitland nodded. "Yes, don't tell anyone, but this job, I would work for free."

"So, tell me, what's the difference in the work?"

"But, you can't make your living if you only work for free," Caitland pushed back.

"No, we do have to survive. We need food and shelter. And we will work to make sure we have those things in good supply," I replied. "But if that is the only meaning someone gets out of their job, what do you think happens?"

"That's easy. If they find another job that pays ten cents an hour more, they're gone. Or worse yet, they come back and try to negotiate for more money every other week."

"So, as a manager, if all you can offer is money, what kind of issues do you constantly face? More importantly, if we are trying to get some work done around here, how can we bring out the best in people?"

"Thinking about your team, what is it that you think people really want out of their job?" I asked.

Caitland was looking for the trick in the question, but her answer jumped out, shaking her head, "It's money. Just ask them. Especially today."

"So, you think money is the prime motivator?" I followed.

"You mean, it's not," Caitland baited.

I smiled. "Have you ever heard of Encyclopedia Britannica?"

Caitland nodded. "My parents owned a set. When I was a kid, we used to copy out of it, for our homework assignments. We had a special heavy duty bookshelf. Those books weighed a lot."

"And what happened to that company?"

"I'm not sure. When CDs came out, there was a company called Encarta. A whole encyclopedia on a CD."

"And what happened to that company?"

Caitland stopped. "I'm guessing they are out of business, too. Now, I just use Wikipedia."

"And how much money are the writer's paid to work for Wikipedia?"

Caitland smiled.