Next Monday, we kick off our next Subject Area in Working Leadership Online, Managing Time, Managing Yourself.. Based on David Allen's Getting Things Done, we will explore ten Time Management Disciplines. You select the one or two that work the best for you.

Working Leadership Online is growing. For our Friends and Family, we are holding fifty slots available for our Free Introductory Membership (and 22 are already filled). If you would like to secure one of these slots, just follow this link.

Working Leadership Online Free Trial

Here is what we know about our community.

1. Our participants have a day job, as a manager.
2. Our participants are really busy.
3. Our participants want to be more effective, now.

This is Real
Working Leadership Online is practical. There are no quizzes or tests. There is no make-work. This is not extra work. The Field Work is real.

At Your Pace
Participants login on their schedule.

Unforgettable
The problem with most training programs is they stop. After a few classes, it's over, good luck. Working Leadership Online goes year-round. It changes the way you think about your role as a manager.

How This Works
Your first Subject Area is on us. Then you decide. We are holding the next 50 slots. Word is already on the street, so we expect to close this offer in the next few days.

Here's Some Feedback

This program is anti-matter to today's barage of costly management solutions. The program covered a great deal of critical leadership material that managers can immediately benefit from. -Cathy Darby

Some people live online and I'm not one of them. I'd much rather be in a human presence. Having said that, after Tom's first response he won me over. His honesty and feedback is invaluable. -Jane Hein

There's a lot of valuable information in this course that isn't easily available elsewhere, and the coaching from Tom in addition to accountability for actually carrying out the assignments makes for a solid learning experience. Keep up the good work. The online format makes the course accessible, and makes it easy to put into practice directly in a work environment. -Erik LaBianca

www.workingleadership.com

Here is the schedule for the coming year.

2010 Subject Area Schedule (Total 15 Subject Areas in 2010)

• Jan 11 - Planning - Your 2010 Business Plan - COMPLETED
• Feb 1 - Goal Setting - The Essence of Time Span - COMPLETED
• Feb 22 - Decision Making - Time Span of Discretion - COMPLETED
• Mar 15 - Managing Time - Managing Yourself
• Apr 5 - Spring Break
• Apr 12 - Communication - Mineral Rights Conversation
• May 3 - Delegation - Leveraging Time Span Capability
• May 24 - Control Systems and Feedback Loops
• Jun 14 - Team Problem Solving - Time Span Inside a Team
• Jul 5 - Summer Break
• Jul 12 - Coaching - Bringing Value as a Manager
• Aug 2 - Coaching Underperformance - Time Span and the Employment Contract
• Aug 23 - Coaching High Performance - Time Span and Maximum Capability
• Sep 13 - Fall Break
• Sep 20 - Managerial Authorities - Time Span and Accountability
• Oct 11 - Managerial Authorities - Time Span and Hiring Talent
• Nov 1- Time Span and Effectiveness
• Nov 22 - Break (Thanksgiving USA)
• Nov 29 - Bringing Out the Best In People
• Dec 20-Jan 9, 2011 Winter Break

Reserve your spot today - Working Leadership Free Trial

This continues my conversation with Jaynie Smith, author of Creating Competitive Advantage.

Tom:
As companies expand their product and service offerings to fill holes in the market, created by retreating competitors, or even retreating suppliers, what should companies consider now to update their expanded strategies?

Jaynie:
A company should focus its resource allocation, future strategies and internal accountabilities on what the customer thinks is most important. A commercial real estate client of ours has 200 buildings in which they lease office space. Research showed tenants seeking office space overwhelmingly wanted “security” above all else. My real estate client was floored… This means, maybe they take a few bucks from, say landscaping, and add it to the security systems budget. Research often catches companies off-balance when their previously held belief is turned upside down. This real estate client was certain that the number one attribute valued by their clients was “location, location, location”….it was important, but not, first, second or third. It came in fourth. Times they are a-changing.

The conversation continues the rest of this week. You can find Jaynie's book Creating Competitive Advantage at Amazon.com.

This continues my conversation with Jaynie Smith, author of Creating Competitive Advantage.

Tom:
In an attempt to scratch out precious points in market share, which will multiply during the recovery, what changes should companies design into their marketing strategies?

Jaynie:
Companies should delete the “blah, blah, blah” cliched messages of yesterday and substitute with solid metrics that speak to reliable past performance. Unlike a mutual fund, past performance is the best indicator of whether or not you can deliver in the future. We need to build confidence and remove risk, more than ever, right now, in their buying decision.

So, we don’t say…”we will deliver in 24 hours”, that is a promise. No one believes promises anymore. But if you say, we have measured on time delivery for the last 3 years and are tracking at 98.2% , customers know you hold folks accountable for it, so you have more credibility.

The conversation continues the rest of this week. You can find Jaynie's book Creating Competitive Advantage at Amazon.com.

If you think we are at the bottom of this recession and can breathe a sigh of relief, think again. Year over year, we may see improvement in sales volume, but even as your revenue builds, there is still whiplash in this market. So, I spent some time with my friend Jaynie Smith, author of Creating Competitive Advantage.

Tom:
As we make this slow turn from recession to recovery, what are the biggest mistakes companies make attempting to re-engage their markets, the ones, by necessity, they have contracted away from?

Jaynie:
Most companies are delivering yesterday's value proposition, using old messages, and assuming their customers and prospects have the same buying criteria they did two, three and five years ago. Markets change and certainly with this recession, each company has redefined what it values in making purchasing decisions.

For example, we have seen, across the board, in the last year, market research showing that, despite the industry, many buyers want to know the vendor/supplier they choose has strong financial stability. Yet, few marketing and sales messages address this key attribute. We have seen prospects tell our clients, first and foremost, they want to receive easy-to-understand and accurate billing. Simple.

All this makes sense in view of the recession, yet few companies take the time to learn what their customers truly value in today’s world.

The conversation continues the rest of this week. You can find Jaynie's book Creating Competitive Advantage at Amazon.com.

From the Ask Tom mailbag:

Hello Sir,
I am doing M.B.A (Finance) in University of Wales, Newport. I need some advice. What are the different ways to improve Managerial Skills? Could you please narrate this topic. I am a very big favourite of this blog.

Thanking you, -Yatish Kumar

Response:
Yatish, this is a very serious question. And it's not just how we improve Managerial Skills. How do we learn anything? We can sit in classrooms, we can review case studies, we can study theories. But how do we integrate that into our daily behavior that makes us more effective?

Henry Mintzberg, Cleghorn Professor of Management Studies at McGill University in Montreal is adamant about how managers learn. "MBA classrooms overemphasize the science of management while ignoring its art and denigrating its craft, leaving a distorted impression of its practice. This calls for another approach to management education, whereby practicing mangers learn from their own experience. We need to build the art and the craft back into management education, and into management itself."

I first read Mintzberg more than a decade ago. He is likely the single most powerful influence on the way we structured Working Leadership Online. It's not about case studies, it's about you. It's about you, working as a manager, in real life, struggling with limited resources, under the pressures of time, the recession, a toxic team member. It's not Leadership. It's Working Leadership.

Yatish, I am enrolling you in a Free Trial. And I am extending the same to the readers of Management Skills Blog. This is my Friends and Family program and the community is growing.

Working Leadership Free Trial

Our next Subject Area kicks off on March 15, Managing Time, Managing Yourself. Hope to see you online. -Tom Foster